01
Restraint is a decision
Every element on a page has to argue for its place. What remains is not minimal by default — it is what survived the argument.
Independent design
studio
Englewood, Colorado
39.5035° N / 104.9030° W
Vol. 01 — Edition A
Brand & Art Direction
Yorvessa Form
01 — Statement
A small studio drawing brand identities, publications and digital surfaces for people who would rather be quietly unmistakable than briefly loud.
Plate i — Material study
02 — Philosophy
Four tenets, no manifesto poster
02
Form follows voice
We listen before we draw. The typography, the spacing, the crop: all of it is your tone of voice, made visible.
03
Craft is measurable
Optical alignment, kerning passes, contrast ratios, print tolerances. Taste is subjective; execution is not.
04
Systems outlive campaigns
We build identities your team can extend for years without diluting them — documented, flexible, unmistakably yours.
"They spent two hours asking about how we speak before they showed a single mark. That is why the identity still feels like us."
Marguerite Halloran — Founder, Sable & Ivy Ceramics
03 — The index
Twelve waysto be looked at
Prices are studio rates for a single engagement. Scope is confirmed in writing before any work begins — nothing here is a hidden estimate.
A complete visual identity system — logo suite, colour palette, typography, usage guidelines and brand collateral templates delivered as a production-ready brand book.
Timeline
4 – 6 weeks
From $4,000
A refined, versatile logo mark with primary and secondary lockups, monochrome variants and a concise usage guide — everything you need to show up consistently.
Timeline
2 – 3 weeks
From $2,400Bespoke graphic assets for print or digital — posters, editorial layouts, event collateral and more. Each project is scoped and confirmed before work begins.
Timeline
1 – 2 weeks
From $1,450Monthly retainer covering feed posts, stories and reels templates — designed on-brand, delivered ready to publish so your team can focus on content, not layout.
Timeline
Ongoing
$1,900 / monthHigh-converting ad creative sets for Meta, Google and programmatic — static, animated and video-ready formats sized for every placement in your campaign.
Timeline
1 – 2 weeks
From $2,150Investor decks, pitch books and keynote presentations designed to command the room — structured narrative, editorial layouts and motion-ready slides.
Timeline
1 – 3 weeks
From $3,200Full visual design for a marketing or e-commerce website — wireframes, high-fidelity Figma screens, component library and developer handoff documentation included.
Timeline
5 – 8 weeks
From $4,500Brochures, catalogues, flyers, banners and trade-show materials — print-ready files with bleed, colour profiles and supplier-ready specifications.
Timeline
2 – 3 weeks
From $2,750Structural and graphic packaging concepts for retail or DTC — dieline design, surface artwork, material recommendations and 3-D mockups for stakeholder review.
Timeline
3 – 5 weeks
From $4,600Data-driven visual storytelling — charts, process diagrams and editorial infographics that make complex information immediately legible and shareable.
Timeline
1 – 2 weeks
From $1,650Custom editorial and commercial illustrations — character design, scene composition and icon sets delivered in vector and raster formats at any resolution.
Timeline
1 – 2 weeks
From $1,250 / pieceStrategic creative direction for in-house teams — brand audits, design system reviews, art direction sessions and creative problem-solving billed by the hour.
Timeline
Flexible
$285 / hour04 — Studio Register
Specimen sheet · pigments, stocks, letterforms
Yorvessa Form monogram — drawn from the studio serif, corrected optically at the shoulder and terminal.
Plate iv — Letterform study
Pigment register
-
Raw Linen
#D7D0C6 · Ground / paper
-
Walnut Ink
#7A5938 · Voice / emphasis
-
Slate Ink
#2E302F · Text / weight
-
Struck Gold
#B08A4A · Accent only, 2% of surface
Working notes
- Stock
- Colorplan 270gsm, Gmund Cotton
- Finish
- Hot-foil, blind deboss, uncoated
- Serif
- Fraunces — optical size 96, wght 300
- Sans
- Archivo — 15/26, tracking 0.01em
- Grid
- 12 columns, 24px baseline, 1600px field
- Tools
- Pencil, Glyphs, Figma, letterpress
"They showed us the paper before the pitch. That told us everything."
05 — Process
Five movements, in the
order they actually happen
-
Listening
A long conversation and a short document. We collect the language you already use and the language you avoid.
-
Framing
Positioning, adjacency, references. We agree what the work must do before we agree what it looks like.
-
Drawing
Directions are built as full compositions, never as thumbnails. You see them in context, to real scale.
-
Refining
Optical correction, kerning passes, contrast checks. This is the slow part and is where quality lives.
-
Releasing
Documentation, systems, clean source files and a handoff session with whoever builds or prints.
"The refining stage is where most studios stop. Yorvessa Form kept going for another week, unasked."
06 — Plates
Selected surfaces, printed and on screen
12
Services in the index
2
Revision rounds included
1:1
Designer to client ratio
07 — Voices
"We asked for a logo. What we received was a way of speaking that our whole team now uses without thinking about it."
Every file arrived named, layered and documented. Our developers noticed before we did.
CTO, Larkfield Health
"The packaging concept survived three rounds of internal politics untouched. That never happens."
Calm, exact, and never precious about their own ideas.
08 — Questions
Answered before you ask
Six entries · updated with each engagement
Every engagement starts with a discovery call where we map your goals, timeline, and scope. From there you receive a tailored proposal within 48 hours.
Each project includes two structured revision rounds. Additional rounds can be added at a flat rate, keeping scope and budget predictable for both sides.
Absolutely. The majority of our clients are remote. We run async-first workflows with optional video check-ins, so location is never a barrier.
You do — fully and permanently. Upon final payment, all source files, exports, and intellectual property transfer to you with no ongoing licensing fees.
Yes. We regularly collaborate with in-house dev teams and print vendors. We deliver production-ready assets and stay available for handoff questions.
We require a 50% deposit to reserve your project slot. The remainder is due upon delivery. We accept bank transfer, card, or Wise for international clients.
06 — Plates
Selected surfaces, printed and on screen
12
Services in the index
2
Revision rounds included
1:1
Designer to client ratio
Tell us what it should feel like
Write with a sentence about the work, a rough timeline and the service you have in mind. You will hear back from a designer, not a queue.
- support@yorvessaform.com
- Telephone
- +1 (364) 444-2777